Fairness Across the Supply Chain
The Company believes that quality products begin with good raw materials and sustainable production methods. Accordingly, the Company implements the “Fair Trade Rice Noodle Product Project” in strict accordance with international Fairtrade standards to establish a fair and transparent trading system across the supply chain.
This project not only delivers quality products at reasonable prices to consumers, but also strengthens upstream farmers through the transfer of cultivation technologies and environmental stewardship practices. This is supported by a “fair purchasing price” mechanism and the allocation of the “Fairtrade Premium” to improve quality of life and community infrastructure, reflecting the Company’s commitment to creating Shared Value that enables both the business and farming communities to grow together.
Investment for Sustainable Communities
- Systematically addressing structural challenges — The project serves as a model for Creating Shared Value (CSV), enhancing the income, economic security, and occupational capacity of smallholder farmers while strengthening the long-term resilience of the Company’s supply chain.
- Transparent and Fair Purchasing System — The Company purchases Fairtrade rice directly from farmer groups, reducing reliance on intermediaries, lowering hidden costs, alleviating household debt burdens, and reducing income volatility.
- Strengthening Community Enterprises for the Long Term — The project strengthens group management capacity, market access, and the continuous use of income for community development, enabling communities to become self-reliant and reduce dependence on external assistance.
Sales of Fairtrade Products
2025
Volume of Rice Purchased
2025
Cumulative Sales Over Four Years
(2022–2025)
Project implementation throughout 2025 demonstrates tangible outcomes across economic value, supply chain security, and social value.
- Economic Impact: Generates stable income for farmers, strengthens economic security, reduces income volatility, and enhances their capacity for production planning
- Supply Chain Security: The Company secures a reliable supply of high-quality raw materials, supported by a traceability system across the value chain that enhances transparency and credibility.
- Social Return: Farmers’ livelihoods and quality of life improved through stable income, improved market access, and long-term collaboration with the Company.
price guarantee
- Acquired raw materials at a fair guaranteed price, above prevailing market prices during periods of price volatility, helping to enhance farmers’ income security, mitigate income risks, and provide greater confidence for long-term production planning.
Income security
- Guaranteed purchase volumes to provide farmers with stable and sufficient incomes, strengthening income security, reducing economic vulnerability at the grassroots level, and enabling sustainable livelihoods.
Strengthened community enterprise capacity.
- Supported farmer collective organizations to enhance self-reliance, strengthen bargaining power, and improve organizational and operational management efficiency.
Direct Partnership
- Established direct purchasing agreements with community enterprises, ensuring benefits are delivered directly to members while strengthening the financial stability and long-term sustainability of the organizations.
| year | Rice Procurement Volume (kg). |
Rice Procurement Value (THB) | Fairtrade Premium (THB) | Sales of Fairtrade Products (Baht) |
|---|---|---|---|---|
| 2568 | 195,240.00 | 5,913,362.90 | 287,925.30 | 27,579,526.00 |
| 2567 | 337,990.00 | 10,241,763.60 | 493,567.20 | 33,526,881.00 |
| 2566 | 17,080.00 | 456,790.00 | 26,132.40 | 24,801,885.00 |
| 2565 | 103,320.00 | 3,060,100.00 | 154,804.50 | 27,748,342.00 |
| Total | 653,630.00 | 19,672,016.50 | 962,429.40 | 113,656,634.00 |