{"id":6024,"date":"2026-05-26T06:36:01","date_gmt":"2026-05-26T06:36:01","guid":{"rendered":"https:\/\/sustainability.mama.co.th\/?page_id=6024"},"modified":"2026-05-26T06:45:24","modified_gmt":"2026-05-26T06:45:24","slug":"innovation","status":"publish","type":"page","link":"https:\/\/sustainability.mama.co.th\/en\/innovation\/","title":{"rendered":"Innovation Development"},"content":{"rendered":"
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\n\t\t\t\t\t\n\n\n \n \n \u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/title>\n <style>\n @import url('https:\/\/fonts.googleapis.com\/css2?family=K2D:wght@400;500;600;700&family=Sarabun:wght@300;400;500;600;700&display=swap');\n \n :root {\n --primary: #1e3a8a; \/* Deep Blue *\/\n --primary-light: #2563eb; \/* Medium Royal Blue *\/\n --accent: #60a5fa; \/* Soft Light Blue *\/\n --accent-bg: #f0f6ff; \/* Super Soft Blue Background *\/\n --accent-highlight: #dbeafe; \/* Soft Blue for Highlights *\/\n --accent-text: #1d4ed8; \/* Deep Blue for Highlight Text *\/\n --bg: #f4f8fa; \/* Crisp Ice Blue\/Gray Body Background *\/\n --card-bg: #ffffff;\n --text-main: #334155;\n --text-muted: #64748b;\n --border-color: #e2e8f0;\n --success-bg: #e0f2fe; \/* Using light blue tone for positive diffs too *\/\n --success-text: #0369a1;\n }\n\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n\n body {\n font-family: 'Sarabun', sans-serif;\n background-color: var(--bg);\n color: var(--text-main);\n line-height: 1.8;\n padding: 50px 20px;\n }\n\n h1, h2, h3 {\n font-family: 'K2D', sans-serif;\n color: var(--primary);\n font-weight: 600;\n }\n\n .container {\n max-width: 900px;\n margin: 0 auto;\n }\n\n \/* Redesigned Premium Header with Soft Blue Waves\/Gradients *\/\n .header-banner {\n background: linear-gradient(135deg, #1e3a8a 0%, #3b82f6 100%);\n color: white;\n padding: 50px 40px;\n border-radius: 24px;\n margin-bottom: 35px;\n text-align: center;\n box-shadow: 0 10px 25px rgba(37, 99, 235, 0.1);\n position: relative;\n }\n\n .header-banner h1 {\n color: white;\n font-size: 2.4rem;\n margin-bottom: 14px;\n font-weight: 700;\n letter-spacing: -0.5px;\n }\n\n .header-banner p {\n font-size: 1.15rem;\n color: #eff6ff;\n font-weight: 300;\n text-indent: 0;\n text-align: center;\n opacity: 0.95;\n }\n\n \/* Redesigned Modern Content Cards *\/\n .card {\n background-color: var(--card-bg);\n padding: 45px;\n border-radius: 24px;\n margin-bottom: 30px;\n box-shadow: 0 4px 20px rgba(148, 163, 184, 0.06);\n border: 1px solid rgba(226, 232, 240, 0.8);\n transition: all 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .card:hover {\n transform: translateY(-5px);\n box-shadow: 0 20px 35px rgba(30, 58, 138, 0.06);\n border-color: #bfdbfe;\n }\n\n \/* Removed Vertical Color Bar - 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In preparing for the Industry 4.0 era, we focus on integrating digital technology, data management, and efficient resource utilization into both our technological infrastructure and operational processes. <\/p>\n <\/div>\n\n <div class=\"card\">\n <h2 class=\"section-title\">Fostering Innovation<\/h2>\n <p>The Company promotes and establishes guidelines to foster internal innovation. We empower employees to contribute to the continuous improvement and advancement of ideas, products, services, and workflows, ultimately translating them into tangible business and social innovations.<\/p>\n <p>Furthermore, <span class=\"highlight\">The Company also promotes and prioritizes building collaborations with external organizations.<\/span> including academic institutions, research centers, and business partners, to exchange knowledge and technology. We also maintain clear processes and roadmaps to incubate innovative ideas, as well as to capture and disseminate knowledge through<span class=\"highlight\">Knowledge Management<\/span> to enable further development and scalability across other business units within the group.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h2 class=\"section-title\">Examples of Innovation: The AI TRANSFORMER Project<\/h2>\n <p>One of the standout innovations reflecting the organization's commitment is <span class=\"highlight\">the AI TRANSFORMER Energy Saving Project, which utilizes voltage regulation control methods.<\/span> with a capacity of 2,000 kVA implemented at the Lamphun branch. The Company integrated Artificial Intelligence (AI) with the Internet of Things (IoT) and Real-time Monitoring to optimize voltage levels based on actual usage through automatic transformer tap adjustment.<\/p>\n \n <div class=\"callout\">\n <p><strong>Memorandum of Understanding (MOU):<\/strong> This project stems from a collaboration between the Company, the Nakornping Energy Research and Development Institute of Chiang Mai University, King Mongkut's University of Technology Thonburi, and specialized transformer manufacturing partners, reflecting a systematic process and roadmap for innovation development.<\/p>\n <\/div>\n\n <div class=\"stats-table-layout\">\n <div class=\"stat-cell\">\n <div class=\"stat-number\">2,700,000 \u0e3f<\/div>\n <div class=\"stat-label\">Project Investment<\/div>\n <\/div>\n <div class=\"stat-cell\">\n <div class=\"stat-number\">0.67 Years<\/div>\n <div class=\"stat-label\">A Rapid Payback Period<\/div>\n <\/div>\n <div class=\"stat-cell\">\n <div class=\"stat-number\">10.34%<\/div>\n <div class=\"stat-label\">Reducing the System's Electricity Consumption<\/div>\n <\/div>\n <\/div>\n\n <p style=\"margin-top: 25px;\">The results achieved from this innovation can be tangibly measured, as shown in the data comparison table:<\/p>\n\n <div class=\"table-wrapper\">\n <table>\n <thead>\n <tr>\n <th>Details<\/th>\n <th>Before Innovation Implementation<\/th>\n <th>After Innovation Implementation<\/th>\n <th>Tangible Difference<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td><strong>Electricity Consumption<\/strong><\/td>\n <td>9,719,040 kWh\/year<\/td>\n <td>8,713,920 kWh\/year<\/td>\n <td class=\"diff-cell\">Reduced by 1,005,120 kWh\/year<\/td>\n <\/tr>\n <tr>\n <td><strong>Greenhouse Gas (GHG) Emissions<\/strong><\/td>\n <td>4,858 Ton.CO\u2082\/year<\/td>\n <td>4,356 Ton.CO\u2082\/year<\/td>\n <td class=\"diff-cell\">Reduced by 502 tCO\u2082e\/year<\/td>\n <\/tr>\n <tr>\n <td><strong>Electricity Costs<\/strong><\/td>\n <td>38,876,160 baht\/year<\/td>\n <td>34,855,680 baht\/year<\/td>\n <td class=\"diff-cell\">Reduced by 4,020,480 Baht\/year<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <p style=\"margin-top: 25px;\">The success of this project not only generates business value through energy cost reduction but also creates social and environmental value, actively supporting the goals of<span class=\"highlight\">Carbon Neutrality<\/span> the nation, while aligning with the Sustainable Development Goals (SDGs). Furthermore, the Company plans to scale up and replicate this technology for energy management in other areas during future capacity expansions.<\/p>\n <\/div>\n\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2a\u0e39\u0e48\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19\u0e43\u0e19\u0e22\u0e38\u0e04\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 4.0 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\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e01\u0e32\u0e23\u0e15\u0e48\u0e2d\u0e22\u0e2d\u0e14\u0e41\u0e25\u0e30\u0e02\u0e22\u0e32\u0e22\u0e1c\u0e25\u0e44\u0e1b\u0e22\u0e31\u0e07\u0e2b\u0e19\u0e48\u0e27\u0e22\u0e07\u0e32\u0e19\u0e2d\u0e37\u0e48\u0e19\u0e20\u0e32\u0e22\u0e43\u0e19\u0e40\u0e04\u0e23\u0e37\u0e2d \u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21: \u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 AI TRANSFORMER \u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e16\u0e36\u0e07\u0e04\u0e27\u0e32\u0e21\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 \u0e04\u0e37\u0e2d \u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e2b\u0e22\u0e31\u0e14\u0e1e\u0e25\u0e31\u0e07\u0e07\u0e32\u0e19\u0e14\u0e49\u0e27\u0e22\u0e27\u0e34\u0e18\u0e35\u0e01\u0e32\u0e23\u0e04\u0e27\u0e1a\u0e04\u0e38\u0e21\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e41\u0e23\u0e07\u0e14\u0e31\u0e19\u0e44\u0e1f\u0e1f\u0e49\u0e32\u0e02\u0e2d\u0e07 AI TRANSFORMER \u0e02\u0e19\u0e32\u0e14\u0e1e\u0e34\u0e01\u0e31\u0e14 2,000 kVA \u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e2a\u0e32\u0e02\u0e32\u0e25\u0e33\u0e1e\u0e39\u0e19 \u0e42\u0e14\u0e22\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e44\u0e14\u0e49\u0e19\u0e33\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1b\u0e23\u0e30\u0e14\u0e34\u0e29\u0e10\u0e4c (AI) \u0e1c\u0e2a\u0e32\u0e19\u0e01\u0e31\u0e1a\u0e23\u0e30\u0e1a\u0e1a Internet of Things (IoT) 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